Recently I've been working on a brief set by the nice people at Glasgow's Good Creative. It's to re-brand and repackage a kids juice which was originally called Kate's Magic Fruit Potions. A company set up by a mum who couldn't find a juice that didn't have added preservatives, flavours and sweeteners for her kid to take to school.We had pretty much free reign with the brand as long as we conveyed the message of a caring small cottage industry with Kate, a trained natural therapist at it's core and showed the drinks unique qualities such as added vitamins and prebiotics.
Kate is central to the brand so I wanted to keep the focus on her however I knew I didn't want to keep the name or the magical theme. I chose superheros as felt children relate really well with them and thought it was a nice twist that Kate was acting as the hero of the lunch box world, fighting the evil additives and protecting our children!
And so Captain Kate's was born. But now thankfully it's finished. There has been a few late nights but I'm looking forward to presenting on Friday.
